Cloud Ecosystem Leader Strikes a Strategic Relationship to Propel Cross-Platform Integration 

By Emily Senkosky April 25, 2022

Last year, the International Data Corporation (IDC) forecasted that 65% of the world’s GDP would be digitized by 2022 due to the impact of COVID-19.

This is putting a huge incentive on businesses across industries to find a way to both streamline and secure their technological workspaces. In turn, spending on public cloud services is forecast to grow yet another 20% this year for end-users worldwide.

With three-quarters of organizations measuring their cloud progress according to cost efficiency and the savings they made thanks to cloud initiatives, it’s clear that businesses not only want to see more all-inclusive services – otherwise known as anything-as-a-service (XaaS) – but they also want cloud to be monetarily effective.

In response to this call to action, CloudBlue  – a leading cloud ecosystem technology company powering some of the largest global commerce platforms for cloud and IT channel products – recently announced an agreement with CloudSense.

Let’s see how this strategic relationship will help cloud service providers keep pace with the accelerated needs and expectations of the new normal.

Accelerating Need for Diverse Telecommunications 

It’s increasingly clear that new digital integrations are needed across commerce as the world steadily becomes more interconnected.

CloudSense is a company that helps to procure traditional information and communications technology (ICT) services and bundle them into a wide range of innovative B2B XaaS solutions. These solutions can then be sold by a direct sales force or a network of resellers, helping telecommunications and ICT providers to create simple and easy quotes and contracts without the need to engage in manual processes.

“We believe the CloudSense-CloudBlue agreement establishes the first marketplace of its kind to facilitate commercial innovation across the communications ecosystem,” said Jonathan English, CEO of CloudSense. “This will give communications service providers broader access to a global network of channel partners and remove the need for manual input when drafting quotes and contracts.”

The cross-platform initiative between the two companies opens up a clear channel for those in cloud services to access the tools they need to provide businesses of all sizes with many sought-after XaaS offerings.

“As telcos look for new ways to diversify their offerings, cross-platform integration becomes key to providing end-users the best in cloud,” said Tarik Faouzi, senior vice president of CloudBlue. “CloudBlue’s new agreement with CloudSense marks the latest in a series of innovative and creative relationships forming across cloud to the continued delight of channel partners.”

A Growing Cloud Community 

CloudSense has a well-established footprint in the telecommunications industry, with customers including prominent regional and international brands such as BT, Starhub and VodafoneZiggo. 

CloudBlue will benefit by being able to tap into this network and expand its exposure of 200+ XaaS digital solutions in the telecommunications industry. At the same time, CloudSense is set to enjoy extended abilities directly integrated into their internal CPQ – providing telecommunications with the capacity to enrich their own portfolio of B2B solutions more efficiently. 

By providing a direct integration from CloudBlue Connect™ to the CloudSense CPQ platform, CloudSense’s community of telecommunications end-customers will be able to tap into a new pool of ICT offerings and scale their business faster than ever.

With 2021 being the fifth year in a row where cloud cost optimization was a top priority for organizations, alliances will be key benchmarks for the growth and evolution of cloud services. 

The strategic match between CloudBlue and CloudSense demonstrates the important recognition of bringing to market innovative solutions that address current challenges in a constantly evolving industry.

Disclosure: This article mentions a client of an Espacio portfolio company.