Featured Pitch: doddle/ Mobile Imagination

By Editor May 12, 2010

doddle logo

Company: doddle/ Mobile Imagination, LLC


Headquarters: Jupiter, Florida

Year Founded: 2009

Founders: Jim Robertson and Richard Kwiat

Investors: N/A

Employees: 14

Company Description:

"Doddle puts the production industry in the palm of your hand."

By Jim Robertson, Founder and Principal

You might be wondering by now—what’s a doddle?  Well, by definition it means a job or task that’s easy to complete.  And that’s exactly what this new smartphone application delivers.  Imagine taking aJim Robertsonll the production guides from around the world, and putting them in the palm of your hand.  Initially designed for iPhone, the “it” phone for the production industry, doddle promises to transform the lives of production professionals—from movies and television to audio, and video production segments—by giving them the unique ability to plan, communicate with, and manage their workforce from their smartphone throughout the creative process.  It’s a doddle!

No more wasting countless hours frantically searching through antiquated and cumbersome production guides or squandering precious time schlepping to an office to fax call sheets and call disconnected equipment rental shops.  In short, doddle makes it possible to work the way you do, “On the go.”  This extraordinary app is revolutionizing the production industry, letting professionals spend less time chained to a desk and more time in the field where the magic is created.

Doddle was created by Mobile Imagination, LLC which was launched in October 2009 by myself and Richard Kwiat.  I have worked for 20 years in the production industry and dreamed up doddle during a particularly frustrating shoot.  Doddle is for anyone that touches the production industry.  It is especially great when you go and shoot on location and you don’t know anyone because it allows you to find all the resources that area has to offer…easily.  There are online production directories, but doddle goes light years beyond those to give production professionals the tools and refreshable data access to make their jobs swifter and saner, giving them more brain cells to devote to creating better art.

Basic listings on doddle are free, and premium listing opportunities are available for a nominal advertising fee. Those wishing to post a listing just need to visit www.doddleme.com and fill out a quick and easy form.  We encourage production industry professionals, vendors, talent, film commissions and anyone that works in the industry to post their listings as soon as possible so that they are included in the application’s database.

How do I doddle?

Doddle allows industry professionals to search for vendors and freelancers instantly with their growing comprehensive interactive production guide, initially throughout the U.S., and eventually, throughout the world.  Once a user has located the listing(s) of their choice, they are able to communicate and collaborate with that entity using all the technology the mobile device has to offer.  Doddle also offers a customizable “favorites” list so you can organize all the companies and crew you love to work with, and offers a “recents” section to ensure you won’t have to search all over again for listings you’ve already looked at.  Film Commission information is never too far away, because you just hit a hot button from any page to take you right to doddle’s world film office listings.

Producers can plan and manage their own creative workforce through the creation and instant distribution of their interactive “call sheets.”  Doddle call sheets can be created on your smart phone as well as our online version and they will always remain synced together, like…brangelina or bennifer… are they even still together?

Doddle call sheets can be scaled up from a two person crew to a big budget feature film and anything in between.  Of course, you don’t have to have doddle to be listed in a call sheet, or even to receive one, but you’ll want to have it to make your life much easier.  Doddle call sheets are totally interactive so you can tap on any entity and instantly learn more about them.

Now here is my favorite part—as you create a call sheet and enter a location for the day, doddle will automatically update: the weather forecast, sunrise and sunset times, UV index, winds and much more. 

Doddle also automatically offers you all the emergency info you will need around a location, including the nearest police station and a choice of 5 different hospitals.  Doddle call sheets even has its own internal note system, so you can send a note to an individual, department or the entire crew.  For example a note to the new PA might read: “Hey Jeremy, don’t forget the c-47s and make sure you bring them right to the director before she has her coffee”.

Why should I doddle?

Doddle was designed to revolutionize the production industry, saving professionals countless hours they now spend searching outdated and cumbersome production guides for available specialists and resources.  Many film commissioners across the U.S. have already commented on how the industry has long awaited something like doddle to bring continuity to the industry and make productions easier.

For an industry that uses cutting-edge technology for special effects, the process of actually organizing the crew and production is shockingly retro.  Doddle makes it possible for people behind the scenes to jump light speed into the vanguard of production.

doddle – www.doddleme.com