Featured Startup Pitch: Everypost has jumped into the competitive social content management space with a mobile-first approach

By Editor November 4, 2013
Fernando Cuscuela, Everypost

Fernando Cuscuela, EverypostBy Fernando Cuscuela, Everypost co-founder and CEO

Elevator Pitch: Everypost is the easiest and most convenient social content management tool for professional publishers that allows multimedia content to be posted across multiple platforms: Facebook, Twitter, Google+, and many more from a single application. Everypost automates the use of social media, increasing productivity and allowing users to widely distribute content and reach a broader audience faster.

Product Description

Everypost is the easiest and most convenient social media management app for social networkers, independent professionals, journalists, bloggers, and small-and-medium businesses, that allows posting multimedia content across multiple platforms like Facebook, Twitter, Google+, and many others from just one mobile application. Our software can help automate the use of social media, which in turn will help our users widely distribute content and reach a broader audience.

Time is the most precious resource, especially for a small business owner or manager. No one ever seems to have enough time. In fact, lack of time is probably the biggest hurdle that small business clients face in using social media effectively. At the same time, social media is one of the most effective ways for individuals, professionals, and businesses to get to know their customers, as well as generate traffic and leads.

Having a presence on all the major networks, like Facebook, Twitter, Google+, Pinterest, and LinkedIn, is a necessity these days for any professional. Managing digital platforms is no longer as easy as updating your Facebook status. Individuals and businesses need to worry about which messages are relevant to which platforms. The bottom line is that managing this is now a full-time job, yet managing social networks from different mobile applications can be quite frustrating, not to mention time-consuming and ineffective.

With that said, here are the main features of Everypost:

Clean and easy-to- use interface

Everypost’s user interface is clean and extremely easy-to-use. Users are allowed to capture, post and save multimedia content simultaneously to multiple platforms in just a few seconds.

Content customization per social channel

Everypost allows better social media management without the limitation of 140 characters. Most social media tools force users to keep messages under 140 characters. Everypost helps stay within this limit and customize content per social channel, maximizing your reach to different audiences.

Save posts, photos and videos

Everypost allows multimedia content to be saved to Dropbox, the most used cloud platform in the industry. With this feature, individuals and businesses can save all their published photos and videos forever and re-use content for different purposes.

Founders’ Story

Fernando Cuscuela, co-founder and CEO

I am an experienced entrepreneur who likes nothing better than to start new businesses and make them profitable. Before starting Everypost, I founded a successful digital media agency, Clickbunker. I am currently part of the directory board for Clickbunker, however I now focus most of my attention on Everypost.

I’ve had an entrepreneurial spirit from an early age. By the time I was 20, I was already building websites for a fee. Soon afterwards, I worked as a tech manager for many Internet and media companies. As I gained more recognition in the Internet industry, I participated in numerous congresses and events as a keynote speaker on Internet technology topics. I earned my System Engineer degree from the University of Marina Mercante. I also have an MBA from the University of Palermo.

Despite my busy career as an entrepreneur, I always make time to be involved with my community and professional organizations. I am a member of the Internet Advertising Bureau and I have served as the Director of the E-Marketing Argentinian Electronic Commerce Chamber Commission.

Leandro Armas, co-founder and CPO

Leandro Armas is also an experienced entrepreneur with more than 14 years in the industry. Twelve years ago, Leandro founded a world-class software factory, Dos al Cubo, which has become a great competitive advantage for Everypost due to the high-qualified services we are provided with under a non-comparable market competitive cost.

Leandro is a leader in the content management systems industry, and earned his bachelor’s degree in Economics from Carlos Pellegrini, one of the best institutions in Buenos Aires, Argentina.

Marketing/Promotion Strategy

Everypost currently offers one mobile application for social media management focused on creating the best mobile user experience and way to distribute content to social channels. We plan to expand Everypost and launch a ‘Pro’ version next under a subscription model to allow our users to publish content to their business profiles: Facebook pages, Google+ pages, LinkedIn companies, and more.

In just two months, we will be launching a web version to replicate the same mobile experience through desktop. No feeds, no monitoring, no analytics—we will be just focusing on content management.

Everypost is marketed through the Apple App Store and through the Android marketplace. Over the next five years, we will be adding new channels of distribution according to the increment of new technology. We will distribute Everypost through web apps such as Google Chrome apps, IE apps and Firefox apps.

Everypost’s promotional strategy is based on a few of these tactics:

Mobile Advertising: Though a deal with Tapjoy, a worldwide mobile ad network, we will drive targeted traffic to the app stores in order to reach quality, active users of the app.

Direct Email: Monthly updates of new features will allow Everypost users to stay informed of any new additions to the app. An email newsletter will also invite users to update the app, receive promo codes and redeem codes to obtain valuable discounts on pricing.

Media Channels: Due to our large experience working with media channels, and as part of our acquisition strategy, we will develop an API to allow media inclusion as a social channel, bringing companies a new way to engage with their users while we benefit from new valuable downloads for our app (closed deals: Infobae.com and UltimaHora.py).

Market Opportunity

The market opportunity for Everypost is primarily focused on organizations and individuals that do business both offline and online, and who want to improve their social networking efforts to get better results from their marketing strategies. This includes professionals, professional firms, and small- to medium-sized businesses in a wide variety of industries. The ideal Everypost user has been in operation for at least three years and has an annual budget for social marketing between $22,000 and $41,000 per year. The main market will be the U.S., however our future goal is to target consumers from Asia and Latin America. The Everypost application is currently in six languages to serve the needs of users worldwide.

How Everypost Differentiates Itself From the Competition

We aim to become the largest social content management app in the industry. As a mobile-first application, we are bringing our users the easiest and the most complete user experience first. If you check the App Store today and search for Hootsuite, you will find Hootsuite in second place to Everypost—in just six months against three years of our main competitor. Our success so far has been mainly via word-of-mouth. People are placing our app at the same level as Hootsuite, and in some cases Buffer, two of the top social content management applications today.

One of the main differentiating factors between Everypost and our competitors is our focus on publishing and being the best content publishing application. And unlike our competitors who focus on management of one or two social platforms, we currently allow content posting on eight different platforms, including Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Google+, email, and Dropbox.

Business Model

Everypost’s business model is currently ‘freemium.’ Right now, the product is available on the App Store and the Android marketplace under a free version, however in less than 30 days we will be launching a business version with three different plans/pricing levels: Pro, Team, and Agency.

Current Needs

We are raising $3 million that will be used for operations and customer acquisition in order to rapidly increase company growth over the next two years.

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Everypost_logoWebsite: www.everypost.com

Founders: Fernando Cuscuela, Leandro Armas

Headquarters: Miami

Investors: James Haft, Ariel Arrieta, Carlos Garcia, Aurantium Capital ($260,000 total)

Year Founded: 2012

Twitter: @everypostme

Facebook: facebook.com/appcenter/everypost

LinkedIn: linkedin.com/company/2771576

AngelList: angel.co/everypost

CrunchBase: crunchbase.com/company/everypost

Blog: everypost.com/blog