Founders take note: ULTRA can help you scale your cloud practice

By Nick Kipley August 17, 2022

Startup founders struggling to embed cloud infrastructure into their growing businesses should take note of a new partnership between cloud computing giant Ingram Micro Cloud and the MSPs and VARs in their network. 

Aimed at helping small to medium sized businesses achieve the same level of cloud coverage and support as international enterprises, the new ULTRA Membership Program is something founders should be aware of when working to build ‘as-a-service’ products for the subscription economy.

ULTRA works by helping resellers access a range of novel automation-for-growth tools, business insights, personal consulting, thought leadership, and exclusive offers on top-shelf cloud products aimed at enabling SMB growth. Currently available in the United States and Canada, this new service helps VARs and MSPs tap into the entrepreneurial ecosystem of high-growth startups and young businesses seeking to scale.

This new membership service follows ongoing trend in the cloud industry, in which big players have been tweaking their service offerings to extend their reach to provide smaller companies with the cloud and automation tools they need earlier on in their journey in order to bolster their sales and marketing efforts, achieve higher customer retention rates, analyze key growth areas, and provide necessary certification and licensing to team members and business units as needed.

Further, resellers who utilize ULTRA are equipped with CloudBlue Professional Services Automation tool (CloudBlue PSA) which enables resellers to assist small business in selling their digital products through a white-label version of Ingram Micro Cloud’s sprawling online marketplace and help automate things like invoicing, certification and licensing.

ULTRA also provides consultative services related to demand generation and customer success management, as well as an expert support platform so founders with any questions about cloud-related issues have an opportunity to access a trove of industry-standard information.