By Brian Kovalesky, StartUp Beat Editor
Today’s early-stage startup funding and acquisitions news:
Yoyo, which has built a combined m-commerce/loyalty program platform, has raised $1.2 million in Seed funding from Imperial Innovations. The London-based startup, which made its funding announcement at the TechCrunch Disrupt show, has built a mobile payment platform that utilizes on-screen barcodes to allow retailers to build in loyalty perks programs. For retailers, it allows for the use of existing scanners so that no additional equipment is needed, and it claims that it is faster than other e-payment solutions. While it is up against some steep competition, the founding team has significant experience in the payments space.
Year Founded: 2013
Seed Investor: Imperial Innovations
Innovation: A mobile payment platform that utilizes barcodes and existing scanners to enable retailers to build in loyalty perks programs.
Total Funding: $1.2 million
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