Funding and Acquisitions Roundup: Addvocate closes a $2M funding round to help businesses turn employees into brand advocates

By Editor July 24, 2013

By Brian Kovalesky, StartUp Beat Editor

Today’s early-stage startup funding and acquisitions news:

Addvocate, a cloud-based application that enables enterprises to more effectively turn employees into brand advocates via their social media activities, has raised $2 million in Series A funding. The round was led by Rogers Venture Partners and includes Angel investor Karen Riley. The San Francisco-based startup was founded in 2012 by Abraham Williams and former executive Marcus Nelson. The team previously raised $539K in Seed funding.

Vital Stats:


HQ: San Francisco

Founders: Marcus Nelson, Abraham Williams

Year Founded: 2012

Series A Investors: Rogers Venture Partners, Karen Riley

Innovation: Marketing platform that better enables companies to turn employees into brand advocates via social media.

Funding: $2.539 million

(Sources: Addvocate, VentureBeat)

More funding and acquisitions news…

Emotion analytics startup Beyond Verbal scores $1M in additional funding (via VentureBeat) [See StartUp Beat’s Q&A with Beyond Verbal from late June, after the company secured its Seed funding.]

Bidgely raises $5M to give you greater control over home energy use (via VentureBeat) Acquires MySocialCloud (via Pulse 2.0)

Treasure Data raises $5M, fuses Hadoop and data warehouse in Amazon’s cloud (via GigaOm)

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