LIFX, creator of a Wi-Fi enabled, feature rich, energy efficient LED light bulb, has raised $12 million in Series A funding from Sequoia Capital. It also announced that its ‘smart’ bulbs are now available with free shipping through its website. The bulbs are controlled through a mobile app that the company says makes available more than 16 million colors, dimming, and control of individual lights and groups of lights. They also include effects like music visualization, candle flicker and lava light. LIFX offers three different bulbs that retail at $99 each.
The San Francisco– and Melbourne-based startup launched in 2012 with a $1.3 million Kickstarter crowdfunding raise. It was founded by CEO Phil Bosua, CTO Marc Alexander, Guy King, Jake Lawton, CIO Daniel May and Bevan Clark.