Now backed by $1.25 million in Seed funding, Brit Morin’s Brit & Co. is building a dominant lifestyle brand for the digital generation

By Editor May 25, 2012

Brit&Co_logoA quick Q&A with Brit & Co. founder Brit Morin. The lifestyle company recently launched a wedding website builder called Weduary and raised $1.25 million in Seed funding. Investors included Index Ventures, Google’s Marissa Mayer, KCPB’s Aileen Lee, Tina Sharkey and Seth Goldstein, Kevin Colleran, Annabel Teal, General Catalyst Partners, Founders Fund Angel and DMGT.

SUB: Please describe what Brit & Co. is, and the value proposition you offer to your readers.

Morin: Brit & Co. is a lifestyle brand teaching the digital generation creative living ideas and savvy shortcuts to inspire their online and offline lives. The site lives at and offers categories like Living, Tech, Food, Style and Weddings.  We just launched our first app call Weduary, which lets you create a social and beautiful wedding website in minutes.

What’s different is that we’re a media and a software company. We’ll continue to curate content on and we’ll expand our suite of apps to include more than just Weduary. We’re looking to build apps for each vertical that we focus on.

SUB: What was the inspiration behind the idea for Brit & Co.? Was there an ‘aha’ moment, or was the idea more gradual in developing?

Morin: I wanted to build a new type of lifestyle brand that combined software and media—my background is in tech, but I have always loved writing and making videos. And I love making things—from new recipes to new social software. I wanted to combine these two ideas and passions of mine and build a business. Ergo, was born.

SUB: What have the most significant obstacles been so far to building the company?

Morin: My lack of sleep. It takes a lot of time to come up with new ideas for content on and then simultaneously build software and apps.

SUB: You just raised $1.25 million in Seed funding. How do you plan to use the funds, and do you plan to raise more funding in the near future?

Morin: We’re looking to grow our team and expand the coverage in our verticals—Living, Tech, Food, Style and Weddings.

SUB: Finally, why was a wedding website builder the first of the vertical apps that you are planning to launch?

Morin: I had a good foundation with the site we had built for my wedding last July. We’re also heading into wedding season and the timing worked well. What better way to kick off a series of apps related to domestic living than by starting at the domestic union?

Brit & Co. –