Startups partner to optimize technology for seniors

By Editor January 22, 2016

K4Connect, a technology integration company which creates solutions that serve and empower older adults and individuals living with disabilities, today announced a strategic partnership with Pendo, a data-driven platform that helps companies deliver great products. The partnership, which pairs two of Raleigh’s fastest growing startups, is focused on using the latest advances in user feedback and analytics to create easy to use, person-centered solutions for those often underserved by technology.

K4Connect’s previously announced product, K4Community, is a groundbreaking amenity for senior living communities designed to make residents’ lives simpler, healthier and happier, while providing operators with the insights and analytics needed to provide world-class care, differentiated hospitality and drive operational excellence. K4Community integrates the latest in smart technologies into a single responsive system, enabling smarter living environments, healthier lives and fostering family and community engagement for senior living residents. With a single touch, seniors can control their apartments, stay connected with loved ones through photo sharing or video chats and even stay more engaged in community activities through event calendars and newsletters. At the same time, K4Community helps operators drive increased occupancy rates and improve operating margin.

“Technology should be simple, approachable and purposeful,” says F. Scott Moody, co-founder and CEO of K4Connect. “Growing older, or living with a disability, should not mean that we have to forfeit our independence or connection with family and community. That said, it’s critical to design with purpose and to truly understand the needs of those we serve. Todd (Olson) and the team at Pendo have created a great solution that helps us build an engaging product experience for our clients.”

Through this strategic partnership, Pendo’s technology, which helps companies better understand and improve customer and product interaction, will be embedded into K4Community’s application (and future products) enabling the team at K4Connect to:

• leverage continuous, accurate feedback on which features clients prefer, so K4Connect can customize and tailor the solution based on real data.
• quickly and effectively personalize the K4Community product experience to make it more engaging.
• simplify in-app messaging to make K4Community even more intuitive to use.
• enhance the product experience and identify top performing features through advanced analytics.

“We could not be more excited to be teaming with K4Connect to help them deliver on their mission to leverage technology to allow millions of seniors to continue to live independent and connected lives. Pendo will help the K4Connect product team better understand how seniors are using their technology and how to continuously improve the experience,” explains Todd Olson, founder and CEO of Pendo. “Our collaboration is a great example of the cooperation and synergy in the Raleigh startup community.”

According to Joan Siefert Rose, President and CEO of the Council for Entrepreneurial Development, “The Triangle is a growing tech industry hub, home to entrepreneurial companies that raised over a billion dollars in 2015. By working together, these innovative companies support each other’s visions of growth and encourage the collaborative culture of our maturing entrepreneurial ecosystem.”

About K4Connect

K4Connect creates solutions that serve and empower older adults and individuals living with disabilities, enhancing lives by integrating the latest in smart technologies into a single responsive system. The company’s products enable smarter living environments and healthier lives, while fostering family and community engagement. The team at K4Connect believes technology should be purposeful, person-centered and harmonious. For more information, please visit

About Pendo

Pendo was founded in 2013 by former product managers that have experienced the joys and challenges of creating great products at companies like Rally, Google, Cisco, and Red Hat, among others. With a powerful analytics and guidance platform designed to help companies understand and influence how users interact with their software applications, Pendo is on a mission to reinvent the way product teams build and increase engagement in their products. For more information, visit