DRESS FOR THE DAY launches ‘DFTD’ mobile app following success of website

By Editor May 7, 2015

Often find yourself knowing exactly what to wear before getting dressed? Right, that’s what we thought. Sigh; if only there was an easy-to-use tool with daily fashion inspiration customized to your weather, social calendar and personal style.

Well, the wait is over. Say goodbye to tirelessly trying to piece together an outfit and say hello to the DFTD mobile app.

The DFTD app is free to use, available worldwide and can be downloaded here. It’s been a big year for DRESS FOR THE DAY, with the launch of the DFTD app and partnership collaboration with Sports Illustrated, but we’re just getting started! Stay tuned for DFTD for Men later this year.

DFTD App Features Include:

Shoppable User Uploaded Streetstyles – DFTD helps women decide what to wear through user uploaded streetstyles. Users are able to upload their streetstyle directly to the app to be featured while inspiring the DFTD fashion community. Each streetstyle is made shoppable through hand-curated pieces selected by the DFTD styling team.

DFTD offers a variety of retailer platforms for users to shop from. Our partners range from exciting new designers like Naveda Couture and ByChari to established brands such as Jay Godfrey and Bloomingdales.

Personalized Daily Fashion Inspiration – Upon signing up, users will take a quick style quiz to identify their personal style(s) and most frequently attended occasions. They will receive daily fashion inspiration based on selected preferences to make getting dressed each day quick and easy.

Occasion Based Fashion Calendar – Through the calendar feature, users can add specific upcoming events and DFTD will send over recommended looks in advance for ample time to browse and shop. Users will also receive a friendly notification reminder the day-of for last-minute fashion inspiration.

Social Fashion Community – Through the DFTD Fashion Forum, users can ask questions, upload images, comment and reply to help fellow fashionistas in need.