Venture capital boom provides opportunities for startups

By Editor January 29, 2015

Andy Roe, SurePayrollBy Andy Roe, SurePayroll general manager

Venture capital is experiencing a boom, with funding hitting its highest levels since 2001, according to CB Insights’ venture capital year-in-review report. There was $47.3 billion in VC funding last year for 3,617 deals.

And yet despite the headlines of venture-backed startups and IPOs, the actual process remains murky. What exactly is venture capital and how does it work?

First of all, there are two different types of venture capitalist—firms consisting of a group of investors, and high net worth individuals (aka ‘Angels’). In both cases, venture capitalists are willing to take big risks with their cash, knowing that getting in on the ground floor of a great new company can mean a huge payoff.

Infographic venturecapital-finalSo, let’s take a look at the investment life cycle of a venture deal, as SurePayroll recently dug into the inner-workings of the industry.

  1. Entrepreneurs submit a business plan to venture capitalists and make the case for their business in person.
  2. The venture firm or individual digs deep into the business to get a sense of how it operates, its weaknesses and its potential.
  3. If a deal is struck, the venture capitalist provides capital to the business, and in exchange they get equity or part ownership in the company.
  4. The venture capital investors then become actively involved, providing not just money but direction on where the business should be going.


The actual delivery of the capital is another process altogether. It typically happens through the following stages:

  1. Seed stage: Capital begins flowing into development—things like research, new products, or more planning and shaping of the business model.
  2. Formative/early stage: The next step here is making and marketing the product or service—things like manufacturing and testing, advertising, and going-to-market.
  3. Later stages: This is where the money is used to really expand the company, possibly help it start turning a profit if it is losing money—not uncommon for venture-backed startups.

Perhaps the biggest prize beyond this point is going public, becoming the next Facebook, Twitter, or GoPro. It may seem like a pipe dream if you’re just starting out, but there were 738 venture-backed businesses that went public or were otherwise acquired in 2014.

Seed stage funding also saw its highest number of deals since 2009, according to the CB Insights report.

The question becomes, is the boom in the VC industry pointing to more good things to come for startups and entrepreneurs? Or are we on the cusp of a bust? Time will tell, but the hope is VC funding continues to be a strong supporter of small businesses and startups that have great new ideas to bring to the marketplace.